Weak propositions and generic territories die before you see them.
01 / AI-LED · HUMAN CCO GATES
ONE AD™
FIND THE ONE THING WORTH SAYING.
AI creative departments develop and challenge your ad through Human CCO gates. Our Human CCO makes the final decision about what leaves the agency.
A$99
WHAT YOU GET
AN AD YOU CAN
ACTUALLY MAKE.
- The strategic answer — what we saw, the truth, tension and proposition
- One winning creative idea — the route that survived the agency
- The One Ad — opening, visual idea, copy, action, product role and ending
- 5 ways in — alternative openings into the same idea
- 15s + 30s scripts — developed creative scripts for the chosen execution
- 3 more expressions — ways the idea can extend into other channels
- Why this won — the reasoning behind the recommendation
- Test + next move — what to validate and where the idea could go next
WHAT ACTUALLY ARRIVES
THE CREATIVE BLUEPRINT.
NOT A FINISHED MEDIA FILE.
You receive a presentation-ready creative recommendation: the strategy, the chosen idea, the developed ad, scripts, channel expressions and the thinking needed to take it into production.
ONE AD covers strategy and creative development. Finished photography, film, animation, design adaptation, recording, trafficking and media production are not included in the base product.
MOMENT MAPPING™ INSIDE
THE IDEA IS ONLY HALF THE JOB.
WHEN IT ARRIVES MATTERS.
ONE AD maps a focused set of moments around the specific buying problem, then uses them to sharpen the winning idea.
HUMAN→SITUATION→STATE OF MIND→RECEPTIVITY→INTERVENTION
THE INTERNAL GAUNTLET
FIND. MAP. MAKE. ATTACK. DECIDE.
Our proprietary system identifies the moments with the strongest creative potential.
Weak work doesn’t get waved through.
One recommendation survives. Finalists are not mashed into compromise.
PRODUCTION
WANT US TO
MAKE IT TOO?
The Virtual Agency can take the approved idea all the way through production across film, social, digital, outdoor, print, radio, content and design.
We can scope, produce and deliver the finished work, whether you need one asset or a full cross-platform rollout.
ENQUIRE ABOUT PRODUCTION →UPGRADE PATH
THIS IDEA BIGGER THAN AN AD?
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